The highly anticipated auction of the domain name Slots.com is now set: mark your calendars for Wednesday, April 28, 2010. Interested parties will be able to learn the terms of the auction starting next Monday, April 26, after submitting their contact information to auction@slots.com. The deadline for submission is Friday, April 23. If you have a budget of at least $1 million, you’d better hurry and get registered. The domain name slots.com will go for no less than $1 million.
The plan is for Slots.com to be auctioned at the public forum of the Gambling Portal Webmasters Association (GPWA). An online forum with over 5,000 members, that is dedicated to helping its members succeed as webmasters in the online gambling industry. Traffic to the online forum reached a record high for the website in March with over 40,000 visitors.
The news of the auction received mixed opinions by forum posters over at GPWA, as can be expected when a domain name is listed for sale for 7 figures. Predictions are the name could sell between $2 milllion and $5 million, but some GPWA members believe that slots.com is “worth every penny and more” and “even $2,000,000 would be a bargain basement price”.
And while domain insiders and web developers not familiar with online gambling may think that $2 million is way too much for slots.com, what online gambling webmasters think can be summed up by a comment of one GPWA forum member, who writes: “Maybe you are valuing this domain in terms of how much value it would be to someone like yourself. You are missing the bigger picture in seeing how much value this domain could be to those who could market it, brand it, etc. You can’t just value a domain like this based on its positions (or lack of) in the SEs and its minimal traffic compared with other slots sites. We will all find out soon enough how much this domain is worth to those with enough spare money to buy it.”
The final sale price might be uncertain and the auction may have gained very mixed opinions, but in less than two weeks we’ll all know. At the time of writing, Flying.com, which sold for $1,100,000 in early March, and Poker.org, which sold in February for $1,000,000, are the highest reported domain sales for 2010. This could all change if Slots.com turns out to be a hot commodity for online gambling operators with plans for development.
While the Slots.com blog has been quiet for the last 2 weeks, Online Casino News reported the news yesterday. A flurry of news coverage will likely start by Friday. So stay tuned, because Slots.com might end up sitting atop the domain sales charts for the remainder of 2010.
